Decision-Making Model for Reinforcing Digital Transformation Strategies Based on Artificial Intelligence Technology

Firms’ digital environment changes and industrial competitions have evolved quickly since the Fourth Industrial Revolution COVID-19 pandemic. Many companies are propelling company-wide transformation strategies based on artificial intelligence (AI) technology for innovation of organizations businesses. This study aims to define factors affecting present a decision-making model required definition. It also reviews previous AI draws influence factors. The research drew four evaluation areas, such as subject, environment, resource, mechanism, 16 through SERM model. After were reviewed Delphi methods, questionnaire survey was conducted targeting experts with over 10 years work experience in strategy field. results produced by comparing data’s importance using an Analytic Hierarchy Process (AHP) each group. According analysis, subject most critical factor, CEO (top management) more vital than core talent or technical development organization. shown order mechanism following subject. ascertained that there differences competition market digitalization demander provider groups.